SEO or Search Engine Optimization consists in optimizing your website to help your company gain more attention from search engines such as Google, Yahoo or Bing. That marketing strategy has become so important that nowadays you can hardly have a good marketing campaign without the SEO touch.
Some managers see search engine optimization and digital marketing in general as a threat to traditional marketing strategies. However, it should however not be seen as a threat but rather an opportunity as it helps companies improve their revenue by making websites more visible. In fact, it helps to generate more traffic to websites and therefore increases the conversion rate.
The first and major step in optimizing a website is finding the relevant keywords for your website, that is to say, the keywords that attract more clients. Once you know the relevant keywords, you can optimize your website content by inserting those keywords in your content. There are many professionals best-known as SEO gurus, who can create quality content for your marketing needs, tailored to your specific product or services.
In fact, SEO companies like iRank often have talented article writers who can write a variety of articles according to your needs. Thus, your company might benefit from learning more about search engine optimization as some of those companies provide training on SEO to help your team develop their skills on that particular field.
However, most firms or businesses choose to outsource their SEO campaign to make sure that their work is well done. That’s why the demand for white label SEO services keeps increasing, that phenomenon can also be explained by the fact that many marketing companies shift from traditional marketing to digital marketing.
Those companies who don’t have any knowledge on digital marketing turn to webmasters for help, while training their team. Nevertheless, some stubborn managers are still striving to execute their search engine optimization campaign. Most companies opt for the first solution, that’s why webmasters look for dependable white label SEO solutions they can brand and profit from.
White label SEO is a third party reselling activity, which involves a client, a web design, a PR, Marketing or advertising agency, and an SEO firm. Those agencies may also act as intermediaries between the search engine optimization firm and the final client. White label SEO seems to be the best solution for those agencies because learning this task can be extremely time-consuming but also expensive.
The majority of people who resell search engine optimization are IT companies who do not have enough expertise or time to do that particular activity themselves. Some of these are advertising agencies that do not have any knowledge in that field and hence has to hire experts to do it for them. Also, web design companies, marketing firms, internet marketing consultants, and PR agencies also usually hire SEO companies to optimize their clients’ website.
Thus those agencies can get their clients’ websites optimized; the main aim in website optimization is to have one’s website on the first page of search engines results pages. That will help them get more relevant traffic and therefore increase their sales. That strategy is advantageous for each party involved, that’s why it keeps developing.
If you are a web and design company, a development company, a digital company or public relations agency, who want to be able to offer high-quality search engine optimization services to your clients but don’t have the expertise, or don’t want to commit a full-time in-house resource to focus in this specialist area, white label SEO may just be the right solution for you.